Robert′s Rules of Innovation: A 10–Step Program for Corporate Survival

Description

From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation. Robert's Rules of Innovation™ simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for "addition by subtraction" profitability. Concisely, Robert's Rules of Innovation™ Distills Robert Brands' wealth of experience as a leader of international product development teams Explains why innovation is imperative Provides the practical steps needed to deliver innovation Draws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices Timely, accessible, and indispensable, Robert's Rules of Innovation™ is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of Innovation™ is a must-read for managers at all levels. Robert's Rules of Innovation: A 10-Step Program for Corporate Survival Contents Introduction Chapter 1: Innovation, Survival, and the ‘‘Aha!’’ Moment How Do I Get to ‘‘Aha!’’? Innovation Is Not a Luxury Where Does Innovation Begin? Chapter 2: The Innovator’s Manifesto: Robert's Rules of Innovation Inspire No Risk, No Innovation New Product Development Process Ownership Value Creation Accountability Training and Coaching Idea Management Observe and Measure Net Result and Reward Chapter 3: The Innovation Audit: The Invaluable Discovery Process That Sets the Stage for Action The Audit Process The Short Audit The In-Depth Audit The Importance of Establishing a Benchmark Chapter 4: Innovation Emancipation: Keys to Freeing Your Inner Innovator Defeating Devil’s Advocates to Become an Agent for Change Innovation Democratization Is the Key The Role of the Consensus Builder The Path of an Innovation Champion The Innovation Payoff: A Quick, Real-Life Story Chapter 5: Innovation in the Time of Multinational Teams The Care and Feeding of Creatives For Creative People, It’s about More than Money Babel, Babble, and the Global Team Leader Team Building, One Step at a Time Viva la Difference! Aretha Was Right: It’s All About R-E-S-P-E-C-T Chapter 6: Patently Obvious: The Care and Feeding of Your Intellectual Property Intellectual Property: The Big Picture Intellectual Property 101 Frequently Asked Questions Remember: The Wolves Are Always at the Door Chapter 7: Innovation Implementation Getting Started Define Your Organization’s Needs NPD Process in Action Creating a Road Map to Success Guidelines for Progress Chapter 8: Innovation Checklist Preflight Preparation Inspire No Risk, No Innovation New Product Development Process Ownership Value Creation Accountability Training and Coaching Idea Management Process Observe and Measure Net Result and Reward Or If You Really Want Your Innovation Program to Flop . . . Advice and Encouragement from the Pros: A Roundtable Discussion Sustainable Innovation and You Appendix A: Product Development Process Appendix B: The Five Stages of the Production Development Process: Example 1 Appendix C: The Five Stages of the Production Development Process: Example 2 Key Resources and Links Acknowledgments About the Authors Index