ENGLISH

Visual Marketing: From Attention to Action (Marketing and Consumer Psychology)

By Michel Wedel , Rik Pieters

Book information

Publisher
Lawrence Erlbaum
Year
2007
ISBN
0805862927, 9780805862928, 9781410618689
LCC
HF5822 .V57 2008
Open Library ID
OL11281433M
Language
english
Format
PDF
Filesize
4 MB (4412293 bytes)
Edition
1
Pages
328\322
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take. Rather than being confined to advertising only, this new volume shows how visual marketing permeates almost all consumer and marketing activities. It will be of interest to undergraduate and graduate students in marketing, management, industrial design, and consumer and social psychology. Professional practitioners, especially those involved with marketing communications, retail, and in store marketing and market research, will also benefit from the empirically based and innovative ideas put forth in this book.

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