ENGLISH

Regulating Style: Intellectual Property Law and the Business of Fashion in Guatemala

By Kedron Thomas

Book information

Publisher
University of California Press
Year
2016
ISBN
0520290968, 9780520290969
Language
english
Format
PDF
Filesize
4 MB (3942078 bytes)
Edition
1
Pages
328\326
Time added
2022-04-10 06:18:42

Description

Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand “piracy.” In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.   Cover Contents List of Illustrations Acknowledgments Introduction 1. Economic Regulation and the Value of Concealment 2. The Ethics of Piracy 3. Brand Pollution 4. Fiscal and Moral Accountability 5. Making the Highlands Safe for Business Conclusion: Late Style Notes References Index A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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