ENGLISH

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

By Michael Morley (auth.)

Book information

Publisher
Palgrave Macmillan UK
Year
2002
ISBN
978-0-333-98777-3, 978-0-230-51219-1, 978-0-8147-5616-4
DOI
10.1057/9780230512191
Language
english
Format
PDF
Filesize
2 MB (1899959 bytes)
Edition
2
Pages
XII, 228\241
Time added
2016-03-14 21:35:01
Management; Business Strategy/Leadership; Corporat

Description

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

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