Media and Digital Management

Description

Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible. Front Matter ....Pages I-XVIII Front Matter ....Pages 1-1 Introduction (Eli M. Noam)....Pages 3-6 The Information Environment (Eli M. Noam)....Pages 7-16 Front Matter ....Pages 17-17 Production Management in Media and Information (Eli M. Noam)....Pages 19-58 Technology Management in Media and Information Firms (Eli M. Noam)....Pages 59-95 Human Resource Management for Media and Information Firms (Eli M. Noam)....Pages 97-126 Financing Media, Information, and Communications (Eli M. Noam)....Pages 127-163 Intellectual Asset Management (Eli M. Noam)....Pages 165-199 Managing Law and Regulation (Eli M. Noam)....Pages 201-229 Front Matter ....Pages 231-231 Demand and Market Research for Media and Information Products (Eli M. Noam)....Pages 233-266 Marketing of Media and Information (Eli M. Noam)....Pages 267-303 Pricing of Media and Information (Eli M. Noam)....Pages 305-340 Distribution of Media and Information (Eli M. Noam)....Pages 341-383 Front Matter ....Pages 385-385 Accounting in Media and Information Firms (Eli M. Noam)....Pages 387-422 Strategy Planning in Media and Information Firms (Eli M. Noam)....Pages 423-459 Concluding Observations (Eli M. Noam)....Pages 461-466 Back Matter ....Pages 467-479