ENGLISH

No Logo: Taking Aim at the Brand Bullies

By Naomi Klein

Book information

Publisher
Knopf Canada
Year
2000
ISBN
9780006530404, 0006530400, 0676972829, 9780676972825
Open Library ID
OL22422488M
Language
english
Format
PDF
Filesize
2 MB (1949762 bytes)
Pages
321\321
Scanned
yes
Time added
2011-06-04 13:46:07

Description

The book that offers a cure for affluenza, 'No Logo' is one of those rare books that defines a generation, the most significant one since Douglas Coupland's 'Generation X'. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.

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