ENGLISH

Persuade : Using the Seven Drivers of Motivation to Master Influence and Persuasion

By Philip Hesketh

Book information

Publisher
Incorporated, John Wiley & Sons
Year
2015
ISBN
9780857086389, 9780857086365
LCC
HM1196 -- .H47 2016eb
Language
english
Format
EPUB
Filesize
764 kB (782486 bytes)
Edition
1
Pages
98\0
Time added
2023-08-14 19:15:51
Persuasion (Psychology) ; Influence (Psychology) ;

Description

Learn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want? Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade: Is written in Philip's trademark humorous, yet well-researched style Draws from scientific and psychological sources Is delivered in short, accessible, bite-sized chapters

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