ENGLISH

Customer Loyalty and Success

By James J. Lynch (auth.)

Book information

Publisher
Palgrave Macmillan UK
Year
1995
ISBN
978-1-349-39512-5, 978-0-230-37471-3
DOI
10.1057/9780230374713
Language
english
Format
PDF
Filesize
12 MB (12342457 bytes)
Edition
1
Pages
XIV, 292\306
Time added
2016-03-14 21:35:01
Management; Business Strategy/Leadership; Marketin

Description

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

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