ENGLISH

Sensory Marketing

By Niklas Broweus , Marcus van Dijk , Bertil Hulten

Book information

Year
2009
ISBN
0230576575, 9780230576575, 9780230237049
LCC
HF5415 .H85 2009
Open Library ID
OL24045037M
Language
english
Format
PDF
Filesize
720 kB (737024 bytes)
Pages
183\198
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

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2010 · PDF