ENGLISH

Market-Driving Behavior in Emerging Firms: A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures

By Jesko-Philipp Neuenburg (auth.)

Book information

Publisher
Gabler Verlag
Year
2010
ISBN
978-3-8349-2058-4, 978-3-8349-8492-0
DOI
10.1007/978-3-8349-8492-0
Language
english
Format
PDF
Filesize
2 MB (2388348 bytes)
Edition
1
Pages
249\264
Time added
2014-01-18 08:00:00
Management/Business for Professionals

Description

Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior – i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders – in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.

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