ENGLISH

Emotional Design: Why We Love (or Hate) Everyday Things

By Don Norman

Book information

Publisher
Basic Books
Year
2005
ISBN
0465051367, 9780465051366
Language
english
Format
EPUB
Filesize
985 kB (1008594 bytes)
Edition
1
Pages
272\0
Topic
Psychology
Time added
2017-10-04 00:48:27
Decorative Arts & Design;Decorative Arts;Design Hi

Description

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

Similar books