ENGLISH

Absolute Essentials of Entrepreneurship

By Nerys Fuller-Love

Book information

Publisher
Routledge
Year
2020
ISBN
0367353326, 9780367353322
Language
english
Format
PDF
Filesize
2 MB (1946576 bytes)
Series
Absolute Essentials of Business and Economics
Edition
1
Pages
122\123
Time added
2021-08-16 19:24:30

Description

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs. Cover Half Title Series Page Title Page Copyright Page Contents 1 Introduction 2 Entrepreneurship: theories and context 3 The entrepreneur, characteristics and personality 4 Opportunity recognition: creativity and innovation 5 Enterprise culture 6 Female entrepreneurship 7 Entrepreneurial strategies Index

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