ENGLISH

Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials)

By Steve Jackson

Book information

Year
2009
ISBN
1856176118, 9781856176118, 9780080885179
Language
english
Format
PDF
Filesize
3 MB (2822149 bytes)
Pages
284\284
Topic
Business Marketing
Orientation
yes
Scanned
no
Time added
2011-06-04 13:46:07

Description

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business. * Unique: demand from marketers for a guide to building web analytics into business * Real-world examples show what does and doesn't work online to meet online business objectives * Covers both the technicalities of web analytics and the strategy behind using them in one handy guide to give marketers the complete picture

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