User Experience Research: Discover What Customers Really Want
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The Fuzzy Front End Gets Demystified in This Next-Generation User Research Guide The first phase of the design thinking process is arguably the most crucial, as this is when human insights are leveraged to define value for customers. Yet this so-called "empathize" phase is often deemed optional or is executed poorly. This degrades the entire innovation process that follows by permitting preexisting biases and guesswork that make value creation a precarious bet. In User Experience Research: Discover What Customers Really Want, a human factors psychologist and an industrial designer have devised a foolproof first phase that addresses the shortcomings of the design thinking process. Based on their forty years of generative research experience in multiple industries, this is the definitive guide to user experience research. This repeatable approach is grounded in six key principles that connects users’ desired emotional states to an actionable articulation of an experience. It also provides guidance on creating ideal experience frameworks that communicate clearly with all stakeholders, from business leaders to design practitioners. User Experience Research: Discover What Customers Really Want is an indispensable, fully illustrated, step-by-step manual for anyone seeking a more predictable pathway to the design of new or improved experiences that users truly desire and would find valuable. Title Page Copyright Page Contents Introduction The Design Thinking Process The Six Key Principles for Successful User Research How to Use This Book Chapter 1 Making Experiences Actionable A User-Driven Perspective on Design Thinking Defi ning Value: What People Really Want Ideal Experience Research Chapter 2 Choosing A Research Approach Define Your Research Objectives Select a Research Approach Consider the End Deliverable Chapter 3 Finding Your Target User Identify Participation Criteria Create a Screener Find Your Participants Chapter 4 Having Effective Conversations Formulate Your Questions Create a Discussion Guide Conduct Interviews Chapter 5 Capturing Clear Data Structure Your Data Use a Spreadsheet Tool Take Good Notes Chapter 6 Describing Experiences With Stimuli Understand the Applications of Collaging Prepare Collage Exercises Conduct Collage Exercises Chapter 7 Understanding The Situations Of Use Approaches to Contextual Inquiry Know Your Documentation Options Conduct an Efficient & Effective Inquiry Chapter 8 Conducting Research Prepare for the Study Finalize Your Setup Solidify the Approach Chapter 9 Finding The Big Ideas Code the Data Identify Themes Synthesize Themes Chapter 10 Telling The Story Of The Future Model Experiences Design Sourcebooks Create Storyboards Appendix Index EULA
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