ENGLISH

Japanese Consumer Dynamics

By Parissa Haghirian

Book information

Publisher
Palgrave Macmillan
Year
2011
ISBN
0230242863, 9780230242869
LCC
HF5415.33.J3 J37 2011
Google Books ID
l_qqcQAACAAJ
Open Library ID
OL24853986M
Language
english
Format
PDF
Filesize
4 MB (3712522 bytes)
Pages
263\263
Orientation
yes
Scanned
no
Time added
2011-08-31 04:54:40

Description

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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