ENGLISH

Marketing Management

By Mark Johnston , Greg Marshall

Book information

Publisher
McGraw-Hill Education
Year
2009
ISBN
0073529796, 9780073529790
Language
english
Format
PDF
Filesize
10 MB (10837247 bytes)
Pages
566\672
Time added
2020-04-30 19:36:34

Description

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.

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