Google semantic search: search engine optimization (SEO) techniques that get your company more traffic, increase brand impact, and amplify your online presence

Description

"David Amerland demystifies Knowledge Graph (TM), TrustRank (TM), AuthorityRank (TM), personalized and mobile search, social media activity, and much more in this plain-English book teaching how to be ahead of the curve when it comes to SEO techniques. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on SEO performance. This book is designed for businesspeople, not technologists, and gives easy-to-follow instructions that reflect radical changes at Google and beyond."--Publisher's description.;What is semantic search? -- What is the knowledge graph? -- What is new in SEO? -- Trust and author rank -- What is TrustRank? -- How content became marketing -- Social media marketing and semantic search -- There is no longer a "first" page of Google -- The spread of influence and semantic search -- Entity extraction and the semantic web -- The four Vs of semantic search -- How search became invisible. What is semantic search? -- What is the knowledge graph? -- What is new in SEO? -- Trust and author rank -- What is TrustRank? -- How content became marketing -- Social media marketing and semantic search -- There is no longer a "first" page of Google -- The spread of influence and semantic search -- Entity extraction and the semantic web -- The four Vs of semantic search -- How search became invisible.