Design in Motion: Applying design principles to filmmaking

Description

With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer's production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail. Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project. Cover Half-title Title Copyright Dedication Contents Acknowledgements Preface Introduction Part I: Setting It All Up Chapter 1. Foundations Brainstorming Primary and Secondary Research Storyboarding Development Feedback and Feedforward Documentation Chapter 2. Audience Personas Context Format Treatment Tone of Voice Chapter 3. Structure Story Narrative Key Message Documentary Voice-over versus Captions Chapter 4. Sound Creating the Right Tone and Atmosphere Sound as a Tool for Focus Shape Working with Musicians What’s Free and What’s Not Part II: Creating the Elements Chapter 5. Composition Framing Motion versus Stillness Screen Space Focus Chapter 6. Camera Camera Movement Why Use Different Lenses? Using a Variety of Shots Camera Techniques Chapter 7. Form Triangle, Square and Circle Using Form as Exploration Visual Summaries Outcomes Chapter 8. Colour A Quick Overview of the History of Colour on Screen The Significance of Colour Combinations Creating a Colour Palette Colour Correction and Grading Part III: Putting It All Together Chapter 9. Text and Information Character Legibility versus Readability Ways of Creating Text Movement Titles Data Visualization Chapter 10. Editing How Editing Developed from Shorts to Features Invisible and Visible Editing Transitions (and Tips) Effects Rhythm and Pace Glossary Image Credits Index