ENGLISH

Storyselling for Financial Advisors : How Top Producers Sell

By Mitch Anthony , Scott West

Book information

Year
2000
ISBN
9780585230160, 9780793136643, 0793136644
Open Library ID
OL7812257M
Language
english
Format
PDF
Filesize
2 MB (1913571 bytes)
Pages
256\256
Topic
Economy
Time added
2011-06-04 13:46:07

Description

Learn what makes a client trust you to be their financial advisor.  Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Similar books