ENGLISH

Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues

By John O'Shaughnessy

Book information

Year
1992
ISBN
0195071085, 9780195071085, 9781423764588
LCC
HF5415.32 .O74 1992
Open Library ID
OL1543212M
Language
english
Format
PDF
Filesize
30 MB (31486153 bytes)
Pages
400\394
Time added
2011-06-04 13:46:07

Description

This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.

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