ENGLISH

Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing)

By Jeanne Liedtka , Tim Ogilvie

Book information

Publisher
Columbia University Press
Year
2011
ISBN
0231158386, 9780231158381
LCC
HD53 .L543 2011
Open Library ID
OL25043075M
Language
english
Format
EPUB
Filesize
1 MB (1469157 bytes)
Pages
248\0
Scanned
no
Time added
2012-03-09 12:00:00

Description

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. (9/7/11)

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