ENGLISH

Simply Put: Why Clear Messages Win―and How to Design Them

By Ben Guttmann

Book information

Publisher
Berrett-Koehler Publishers
Year
2023
ISBN
1523004681, 9781523004683
Language
english
Format
PDF
Filesize
2 MB (2050057 bytes)
Pages
208\209
Time added
2023-10-15 18:08:57

Description

How do you break through the noise? Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't? The answer is simple. Literally. The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal - and that work. --- "An excellent read. Buy it. Learn from it. Adopt it. It's that simple." Martin Lindstrom, New York Times best-selling author of Buyology and Small Data

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