ENGLISH

Scenario planning: the link between future and strategy

By Mats Lindgren , Hans Bandhold

Book information

Publisher
Palgrave Macmillan
Year
2009
ISBN
0230579191, 9780230579194
LCC
HD30.28 .L543 2009
Google Books ID
wC0nPQAACAAJ
Open Library ID
OL23202805M
Language
english
Format
PDF
Filesize
1002 kB (1025540 bytes)
Edition
Rev Upd
Pages
217\217
Orientation
yes
Scanned
no
Time added
2011-08-31 04:54:40

Description

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

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