ENGLISH

Sustainable Crowdfunding: Research-Based Analysis for Communication Campaigns

By Adam Pope

Book information

Publisher
Routledge
Year
2023
ISBN
1032312734, 9781032312736
Language
english
Format
PDF
Filesize
7 MB (6904109 bytes)
Series
ATTW Series in Technical and Professional Communication
Pages
214\216
Topic
Business
Time added
2023-05-21 11:44:18

Description

This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, nonprofits, artists, and others. Drawing on theory from technical communication and user experience, as well as mixed methods research, and text mining, this book takes an evidence-based approach to understanding the successes and failures of crowdfunding campaigns. It examines campaigns across a range of platforms, including Kickstarter, GoFundMe, IndieGoGo, and Patreon. The book breaks down successful exemplar campaigns that have proven long-term success to show what has worked and why, giving readers a solid foundation to research and create a campaign of their own. Sustainable Crowdfunding serves as a supplemental text for courses in technical and professional communication, user experience, communication research methods, and digital marketing, and will be of interest to both communication scholars and advanced crowdfunding professionals. Online interactive tools for qualitative and quantitative analysis are available at https://rhetoricaldata.com. A stop word appendix for the book can be accessed at www.routledge.com/9781032312736 Cover Endorsements Half Title Series Title Copyright Dedication Contents Introduction 1 Defining Crowdfunding 2 Crowdfunding as Experience Architecture 3 Assessing Platforms 4 Planning and Running Campaigns 5 Discrete Campaigns 6 Interconnected Campaigns 7 Sustaining Crowdfunding Index

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