Metadiscourse in Digital Communication: New Research, Approaches and Methodologies

Description

In this book, a solid and emerging group of international researchers contributes to the theory of metadiscourse and to our understanding of the role metadiscourse and related ‘meta’ phenomena may play in digital forms of communication. Providing examples of new research methods and approaches, the authors investigate progressively hybridized academic and non-academic genres that have migrated from analogue to digital format. The book offers valuable insights on how digital communication has changed today’s communication environments and provides examples of research methods needed to capture that change. This volume will be appreciated by scholars and graduate students interested in linguistics, corpus linguistics and metadiscourse. Acknowledgements Contents Notes on Contributors List of Figures List of Tables Chapter 1: Metadiscourse in Digital Communication: A Short Introduction References Chapter 2: “Gonna write about it on my blog too” Metadiscourse in Research Blog Discussions 1 Introduction 2 Metadiscourse as Discourse Reflexivity 2.1 Discourse About the Ongoing Discourse 2.2 Discourse Reflexivity for Managing Context 2.3 Orienting and Retrieving Discourse Reflexivity 2.4 Altercentric and Egocentric Discourse Reflexivity 3 Data and Analysis 4 Findings 4.1 Discourse Reflexivity in Monologue and Dialogue 4.2 Digital Discourse: Written Dialogue 5 Conclusion References Corpora Chapter 3: Reflections on Reflexivity in Digital Communication: Towards a Third Wave of Metadiscourse Studies 1 Introduction 2 Metadiscourse in the Reflexive Approach 3 The Vlog Data 4 The Structure of the Vlog 4.1 On the Discourse Participants 5 Uses of Metadiscourse in the Vlog 5.1 Metadiscourse Supported by Other Semiotic Resources 5.2 Examples That Are ‘Meta’ but Not Metadiscourse 5.3 Synchronous Intertextuality 5.4 Metacommunication 6 Conclusion: Metadiscourse and Other ‘Meta’ Phenomena 6.1 From the Non-propositional and Interpersonal to the Reflexive? References Chapter 4: Metadiscourse in Academic Research Articles Versus Blogs: Paul Krugman as a Case Study 1 Introduction 2 Corpus and Methodological Approach 3 Results 3.1 Research Articles: An Analysis of Metadiscursive Clusters 3.2 Blog Posts: An Analysis of Metadiscursive Clusters 4 Conclusions References Chapter 5: This Has Changed: ‘Out-of-the-Box’ Metadiscourse in Scientific Graphical Abstracts 1 Metadiscourse in a Multimodal Scientific Era: What Has Changed? 1.1 Featuring the Visual Abstract Genre: Purpose, Participants, Process and Product 1.2 Is There a Scholarly Visual Literacy? The Regulation of Visual Abstracts’ Creation and Interpretation Processes 2 Metadiscursive Strategies in Visual Abstracts: What Is ‘out-of-the-box’? 2.1 Metadiscourse Strategies in Graphical Abstracts 2.2 So, What Is ‘out-of-the-box’? Towards Transductive Innovation 3 In Conclusion: Answering Research Questions References Graphical Abstract Samples Commented Elsevier’s GA Exemplars Chapter 6: Lemons and Watermelons: Visual Advertising and Conceptual Blending 1 Introduction 2 On Some Aspects of Advertising 3 Conceptual Blending Theory 4 Conceptual Blending in Advertising: Case Studies 4.1 Case Study 1: If Life Gives You Lemons, a Simple Surgery Can Give You Melons 4.2 Case Study 2: Know Your Lemons! 5 Conclusion References Chapter 7: Metadiscourse in Social Media: A Reflexive Framework 1 Introduction 2 Social Media and Technological Affordances 3 The Scope of Metadiscourse 4 Data and Methods 5 A Reflexive Metadiscourse Framework 6 Frequency of Metadiscourse 7 Conclusion References Index