Innovation in the Arts: Concepts, Theories, and Practices
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This concise guide aims to increase what we understand by innovation in the arts and identify and support opportunities and strategies for the unique ways in which artists and arts administrators think about, engage in, and pursue successful innovation in their diverse creative practice. Innovations in the Arts are often marginalised from a research perspective, in part because of the lack of a sound and compelling theoretical framework to support and explain process distinctions from business and management innovation. This book identifies three key concepts - art innovation, art movement innovation, and audience experience innovation - supported by formal theory for each concept presented and evidenced through case studies in art history. In this way, the book enables readers to identify, explain, and support their innovation efforts as visual, literary, and performing artists and arts administrators. It also explores strategies for pursuing innovation in practice. Drawing attention to the unique ways in which artists and arts administrators think about and engage in innovation, this readable book will be an essential reading for students in all aspects of the creative and cultural industries and an essential guide to developing and promoting innovation in the arts for practitioners and researchers alike. Cover Endorsements Half Title Series Page Title Page Copyright Page Contents About the Author Acknowledgments 1. Introduction The purpose of this book The need for this book Components of a theory How are theories developed? Toward formal theory development The need for mutual understanding Notes References 2. Key Terms for Mutual Understanding Defining art history and the arts Defining art worlds and their guiding conventions Defining arts-based products Differentiating between arts and non-arts-based products Defining innovation Differences between innovation and invention Defining diffusion Defining adoption Innovation and innovators: Selected definitions Conclusions: So what is innovation in the arts? Notes References 3. A Theory of Art Innovation Theory Theoretical framework Where do new art forms come from? Who are the art innovators? What are the known risks of pursuing art innovation? Who legitimises new art forms? What is the process of creating a new art form? Diffusing the art innovation Known strategies for speeding up the rate of endorsement Conclusion: So what does success look like? Case studies of art innovation Modern Dance Conceptual Art Turntablism Chinese Opera Notes References 4. A Theory of Art Movement Innovation Theory Theoretical framework What are the benefits of joining art movements? What is the role of the guiding ideology? It has to be compelling or inspiring! Diffusing the guiding ideology for an art movement One common strategy for diffusion Increasing the rate of acceptance Delaying the inevitable Conclusion: What does success look like? Case studies of art movement innovation The Dada Art Movement The New Negro Renaissance Movement De Stijl Movement The Theater for Social Change Movement Notes References 5. A Theory of Audience Experience Innovation Theory Theoretical framework The type of experiences arts audiences desire Considering the relationship between the perception of art and esthetic experience Designing and structuring arts experiences that trigger esthetic experience Developing a new audience experience design Diffusing the new audience experience design Navigating resistance to integration The integration process for a presenting arts organisation Conclusion: So what does success look like? Case studies of audience experience innovation The Bayreuth Festpielhaus experience design The Drive-in-Movie Theater experience design The Sleep No More experience design Notes References 6. Conclusions and Suggested Directions Implications for innovation research Implications for entrepreneurship education Call to action Index
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