ENGLISH

Industrial Design, Competition and Globalization

By Grete Rusten , John Bryson

Book information

Publisher
Palgrave Macmillan
Year
2009
ISBN
0230203493, 9780230203495
LCC
TS171 .I448 2010
Open Library ID
OL23919176M
Language
english
Format
EPUB
Filesize
2 MB (2489168 bytes)
Pages
288\0
Time added
2011-06-04 13:46:07

Description

Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industrial design within the contemporary economy.

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