ENGLISH

Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising

By Ted Hart , James M. Greenfield , Michael Johnston

Book information

Publisher
Wiley
Year
2005
ISBN
0471691887, 9780471691884, 9780471716198
Open Library ID
OL17191664M
Language
english
Format
PDF
Filesize
12 MB (12925289 bytes)
Edition
1
Pages
360\360
Library
mexmat
Scanned
yes
Time added
2009-07-20 03:45:11

Description

Contributors from nonprofit organizations and from groups advocating electronic philanthropy offer advice to nonprofit fundraisers who want to tap into the Internet. The practice has been around since the middle 1990s, they say, but has only occasionally been successful. The topics include using the Internet as a strategic tool, staffing, online community building, building the brand online, inspiring donors, and planned giving and major gifts.

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