Demand-driven business strategy digital transformation and business model innovation
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Description
Cover Endorsements Half Title Series Page Title Page Copyright Page Table of Contents List of Figures Preface 1. Introduction 2. Demand-Driven versus Supply-Driven 3. Shifting from a Supply-Driven to a Demand-Driven Economy 4. Community-Based Digital Business Models: Platforms 5. Machine Learning: The Role of Artificial Intelligence in a Demand-Driven Business Model 6. Transforming Existing Business to Succeed in a Demand Driven Economy 7. Building a Demand-Driven Business Model 8. Marketing in a Demand-Driven Economy: Data as Competitive Advantage 9. Transforming Organizations: From Digital to Demand-Driven 10. The New Playground for Organizations: Changes in Markets 11. Competition and Technology 12. The Road Ahead 13. Practical Research: Product as a Service in Practice 14. Business Models and Comparison Index
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