ENGLISH

SMEs in an Era of Globalization: International Business and Market Strategies

By Ilan Bijaoui (auth.)

Book information

Publisher
Palgrave Macmillan US
Year
2017
ISBN
978-1-137-57570-8, 978-1-137-56473-3
DOI
10.1057/978-1-137-56473-3
Language
english
Format
PDF
Filesize
1 MB (1460940 bytes)
Edition
1
Pages
IX, 138\142
Time added
2017-02-20 14:58:51
Marketing;Globalization;International Business

Description

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels. This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.

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