Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and Economics Society Conference

Description

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs. Front Matter ....Pages i-xiv Front Matter ....Pages 1-1 Encouraging Sustainable Consumer Behavior: A Stakeholder Approach (Chonlada Sajjanit)....Pages 3-12 The Role of Food Product Features in the Purchase Process by Consumer Generation X and Y (Marek Angowski)....Pages 13-25 Local or Imported Product: Assessment of Purchasing Preferences of Consumers on Food Markets—The Case of Poland, Lithuania, Slovakia and Ukraine (Marek Angowski, Aneta Jarosz-Angowska)....Pages 27-38 Specifics of Marketing Communications Within Political Environment in Slovakia (Eva Smolková, Peter Štarchoň)....Pages 39-51 Muslim Consumers’ Attitude Toward Non-Muslim’s Halal Food Operators: Evidence from Malaysia (Shaizatulaqma Kamalul Ariffin, Ainul Mohsein Abdul Mohsin, Yashar Salamzadeh)....Pages 53-66 Front Matter ....Pages 67-67 Business Impact of the Imprecise Implementation of European Directives on Cross-Border Companies Restructurings (Beaneta Vasileva)....Pages 69-84 Australian and New Zealand B Corps and Their Use of Social Media (Giao Reynolds, Susan Lambert, Jyotirmoy Podder)....Pages 85-93 Occupant Satisfaction in Sustainable and Conventional Higher Education Buildings (Kim Szery, Riza Yosia Sunindijo)....Pages 95-111 The Missing Framework for Adaptation of Agile Software Development Projects (Kevin Suryaatmaja, Dermawan Wibisono, Achmad Ghazali)....Pages 113-127 Innovations Risk Factors Analysis Between Innovation Leaders and Moderate Innovators (Raminta Benetyte, Rytis Krusinskas)....Pages 129-142 Front Matter ....Pages 143-143 The Influence of a Branch Group Purchasing Organization on the Development of Small and Medium-sized Enterprises (Grzegorz Zimon)....Pages 145-153 Multidimensional Approach to the Role of Internal Business Factors in Internationalization of Manufacturing SMEs (Mihaela Mikić, Dinko Primorac, Bojan Morić Milovanović)....Pages 155-167 Risks in the Development of SME’s Business Functioning on the Basis of CSR (Adam Górny)....Pages 169-181