Archetypical Roles in Startups: Eight Personality Traits You Need in Your Founding Team

Description

Founding a startup is a challenging endeavor that works best in a well-balanced team. Different thinking styles are needed throughout the founding journey. Archetypes are deeply engrained templates in the collective unconscious and can be used to reveal the hidden aspects of social interactions within teams. This book employs an archetypical personality test to uncover the eight most significant team roles needed in a startup: the leader, the mentor, the artist, the friend, the hero, the femme fatale, the rebel and the manager. The artist, for example, always finds unconventional solutions, the femme fatale attracts support for the idea, and the hero is undaunted in the face of setbacks. Archetypical roles can manifest in individuals or at the group level, and they can and should change throughout the journey. With the included personality test, this book offers entrepreneurs, investors and mentors alike a tool to improve the interpersonal processes in startup teams.    Preface Contents About the Authors Part I: Team Roles in Startups 1: Introduction 1.1 Relevance of the Topic 1.2 Goals 1.3 Concepts 1.3.1 Startup 1.3.2 Startup Team 1.3.3 Archetype 1.3.4 Archetypical Role References 2: What Is Known about Startup Founding Teams 2.1 Why Startups Succeed or Fail 2.2 Why Entrepreneurs Form Teams 2.3 How Startup Teams Differ from Those in Established Organizations 2.4 Team Composition 2.5 Prior Relationships 2.6 Homogeneous Versus Heterogeneous Teams 2.7 Social Interaction in Startup Teams 2.7.1 Cofounders’ Motivations 2.7.2 Collective Cognition 2.7.3 Conflict 2.7.4 Communication 2.7.5 Team Cohesion 2.7.6 Team Roles in Startups References 3: Archetypical Roles in Social Interactions 3.1 C. G. Jung’s Concept of the Collective Unconscious and Archetypes 3.1.1 The Collective Unconscious According to Jung 3.1.2 The Jungian Understanding of Archetypes 3.1.3 Weaknesses and Usefulness of Jung’s Archetype Theory 3.1.4 The Archetypical Model by Pätzmann and Hartwig 3.1.5 The Archetypical Personality Test by Pätzmann and Genrich 3.1.6 Cross-Cultural Transferability of Archetype Theory 3.2 Practical Application of Jungian Thinking 3.2.1 Storytelling 3.2.2 Organizational and Management Studies References Part II: The Relevant Archetypes for Startup Teams 4: Studying Archetypical Team Roles References 5: The Validated Archetypical Personality Test References 6: A Balanced Team References 7: The (Anti-)Archetypes You Need in a Startup Team 7.1 Leader 7.2 Mentor 7.3 Artist 7.4 Friend 7.5 Hero 7.6 Rebel 7.7 Femme Fatale 7.8 Manager 7.9 Who Else Is Needed References 8: How (Anti-)Archetypes Interact in Startup Teams 8.1 Relationships Between (Anti-)Archetypes 8.2 (Anti-)Archetypes Throughout the Startup Journey 8.3 Exemplary Startup Journeys References Part III: How to Work with Archetypical Team Roles 9: Archetypical Toolbox 9.1 Profiles of the 28 (Anti-)Archetypes 9.2 Fillable Archetypical Personality Test References 10: Methods for the Entrepreneurship Ecosystem References 11: Applying the Archetypical Personality Test in Other Areas References 12: Conclusion References