ENGLISH

Managerial Economics

By Luke M. Froeb , Brian T. McCann , Michael R. Ward , Mikhael Shor

Book information

Publisher
Cengage Learning
Year
2013
ISBN
1133951481, 9781133951483
Language
english
Format
PDF
Filesize
8 MB (8818531 bytes)
Edition
3
Pages
320\323
Topic
Economy
Time added
2013-12-30 10:45:50
Финансово-экономические дисциплины;Экономика

Description

Teach your MBA students how to use economics to solve business problems with this breakthrough text. MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 3E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively book provides an excellent ongoing reference for students pursuing business careers. Instructor's remark, "The Froeb/McCann/Shor/Ward textbook is designed for decision makers. Each chapter provides logical steps to solve common but misunderstood business problems. The books candor and novelty make for easy, enjoyable reading."

Similar books