The Constant Contact Guide to Email Marketing
Book information
Description
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The "soft" benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.Content: Chapter 1 The 40 “Know It or Blow It” Rules of Email Marketing (pages 1–13): Chapter 2 The Power of Email Relationships (pages 14–28): Chapter 3 Making Money: The Economics of Email (pages 29–43): Chapter 4 The Benefits of Permission?Based Email Marketing (pages 44–61): Chapter 5 Building a Quality Email List (pages 62–73): Chapter 6 Making Your Email List More Valuable (pages 74–88): Chapter 7 The Three Rules of Valuable Email Content (pages 89–105): Chapter 8 Creating Email Content That Leads to Action (pages 106–120): Chapter 9 Looking Professional: Choosing an Effective Email Format (pages 121–144): Chapter 10 Making Introductions: Subject Lines, From Lines, and Frequency (pages 145–155): Chapter 11 Email Filters and Other Delivery Challenges (pages 156–169): Chapter 12 Tracking and Improving Email Campaigns (pages 170–185): Chapter 13 Collecting More Feedback with Surveys (pages 186–194): Chapter 14 Getting Beyond the Inbox (pages 195–202):
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