ENGLISH

Designing for Behavior Change: Applying Psychology and Behavioral Economics

By Stephen Wendel

Book information

Publisher
O'Reilly Media
Year
2013
ISBN
978-1-44936-762-6
Language
english
Format
PDF
Filesize
41 MB (43199030 bytes)
Pages
400\393
Time added
2016-06-29 18:00:00

Description

A new wave of products is helping people change their behavior and daily routines, whether it's exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet's head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you'll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.

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