ENGLISH

What is strategy?

By Michael E Porter

Book information

Publisher
Harvard Business School Press
Year
1996
ASIN
B0006RTKRG
Language
english
Format
PDF
Filesize
849 kB (869472 bytes)
Series
Harvard Business Review
Pages
21\21
Library
Mexmat
Time added
2011-02-23 10:11:24

Description

Today's dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and reengineering. Dramatic operational improvements have resulted, but rarely have these gains translated into sustainable profitability. And gradually, the tools have taken the place of strategy. As managers push to improve on all fronts, they move further away from viable competitive positions. Michael Porter argues that operational effectiveness, although necessary to superior performance, is not sufficient, because its techniques are easy to imitate. In contrast, the essence of strategy is choosing a unique and valuable position rooted in systems of activities that are much more difficult to match.

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