How to Run Seminars and Workshops: Presentation Skills for Consultants, Trainers, Teachers, and Salespeople

Description

How to Run Seminars and Workshops is the classic guide for trainers and presenters in any industry. Packed with clear advice and real-world practicality, this book covers all aspects including planning, setup, delivery, coaching, and more—including valuable guidance on selling your services. This new Fourth Edition has been updated and expanded, with new information on training simulations, self-marketing, and online delivery. New templates and worksheets help you sell your presentation more effectively, and insider tips leave you equipped to handle any situation that might arise. Novice presenters will find extensive guidance for every phase of the process, and even veteran presenters will learn how to fine-tune and adjust their methods to suit their audience and mode of delivery. Most trainers and presenters know all they need to know about their chosen topic, but very few know how to present it effectively. For more than a decade, this book has been training the trainers—from behind-the-scenes preparations to "in the pit" performance and working with trainees hands-on, straightforward guidance shows you how to: Capture and hold the audience's interest with expert pacing and visual aids Take advantage of new technologies that make training more accessible Prepare each session thoroughly to avoid mistakes, malfunctions, and delays Offer effective feedback, fine-tune delivery, market your services, and more As training departments shrink—many disappearing entirely—more and more companies are turning to keynote and workshop delivery as a way of reaching key clients. Podcasts are replacing live training, and new technology is continually changing the way presentations are made. Professional trainers and speakers must understand the nuances of any audience/delivery permutation, and tailor their methods to match. How to Run Seminars and Workshops is a trusted resource for presenters seeking to boost their effectiveness at any level, in any industry. How to Run Seminars & Workshops......Page 1 Contents......Page 9 Preface......Page 11 Acknowledgments......Page 17 Part I: Getting Started......Page 19 Branding Yourself......Page 21 Rule #2-Keep It Simple......Page 22 Rule #3-Don't Underestimate the Basics . . . Just Don't Advertise It!......Page 23 General Sessions......Page 24 Closed Sessions......Page 26 Keynotes......Page 28 Seminars and Workshops......Page 29 Seminar Materials......Page 30 After the Seminar......Page 34 Writing the Book......Page 35 Speakers' Bureaus......Page 44 Third-Party Marketing......Page 45 Summary......Page 46 Chapter 2: Working with Adult Audiences......Page 47 Create an Atmosphere Conducive to Training......Page 48 Build and Maintain Interest......Page 50 Capitalize on the Experience of Adult Trainees......Page 51 Structure Your Presentation Logically......Page 53 Use Activity to Promote Involvement......Page 54 Set Definite Goals......Page 55 Use Repetition to Increase Retention of Critical Information......Page 57 Tell Trainees What You Require of Them......Page 58 Motivate Adult Trainees to Learn......Page 60 Make the Presentation Visual......Page 61 Satisfy the Information Needs of the Trainees......Page 62 Summary......Page 64 Level One-The Unconscious Incompetent......Page 65 Level Two-The Conscious Incompetent......Page 66 Level Three-The Conscious Competent......Page 67 Level Four-The Unconscious Competent......Page 68 The Four Levels of Behavior in Action......Page 69 The Next Level......Page 71 Summary......Page 72 Chapter 4: The Personality Parade......Page 73 The Loner Trainee......Page 74 The Quiet Trainee......Page 77 The Amiable Trainee......Page 78 The Discouraged Trainee......Page 80 The Enlightener Trainee......Page 83 The Joker Trainee......Page 85 The Reliant Trainee......Page 87 The Sniper......Page 90 How to Handle Snipers Whose Reputation Precedes Them......Page 92 What to Do If You're Blindsided by a Sniper......Page 94 Flushing a Sniper Out......Page 95 Avoid the Squirrel Mentality of Reaction......Page 100 Summary......Page 101 How to Pace a Course for a Large Group with Wildly Diverse Needs......Page 103 What Not to Do when Training Diverse Groups......Page 105 How to Work with the Slowpoke......Page 106 How to Work with the Whiz Kid......Page 107 Summary......Page 109 7:00 a.m.: Arrive Early to Ensure Everything Is Ready......Page 111 7:30 a.m.: Arrange Who Sits Where......Page 112 7:45 a.m.: It's Time for Music to Create a Relaxed Atmosphere......Page 114 7:50 a.m.: Greeting Your Trainees......Page 115 8:00 a.m.: Let's Get Ready to Rumble!......Page 116 Icebreaker Misconceptions......Page 117 Icebreaker Considerations and Examples......Page 119 The Presenter's Role in the Icebreaker Process......Page 123 8:30 a.m.: Expectation Time......Page 124 How to Set Expectations......Page 126 Summary......Page 128 Part II: Delivery: The Art of Making Great Presentations......Page 129 Chapter 7: The Secret of Success......Page 131 Introducing the UPPOPPR Process......Page 135 Utility: Conveying the Benefit of the Training Program......Page 136 Product: Setting a Goal for the Training Program......Page 139 Process: Describing the Approach to Training......Page 140 Objective: Write Specific Training Goals......Page 142 Example......Page 145 Process Justification: Identifying the Source of Information Presented......Page 146 Proof of Ability: Demonstrating the Success of the Training Approach......Page 147 Mastering the UPPOPPR......Page 148 The Body......Page 149 The Final Review......Page 153 Introducing the UPPOP Process......Page 154 Summary......Page 158 Chapter 8: Thirty Tips on Maintaining Interest......Page 159 What to Do about Sleepy Trainees......Page 181 Summary......Page 183 Fact-Based Questions......Page 185 Opinion-Based Questions......Page 187 Comparison-Based Questions......Page 188 Case History-Based Questions......Page 189 Preparing and Coaching Trainees to Answer Questions......Page 190 Guided Technique......Page 193 Overhead Technique......Page 195 Reverse Technique......Page 196 Know Your Material......Page 198 Understand the Question......Page 199 Ask Questions If None Has Been Asked......Page 200 Don't Discount or Discourage Questions......Page 202 Don't Rush to Fill in Those Moments of Silence......Page 205 Don't Worry about Questions without Answers......Page 206 Summary......Page 209 Chapter 10: Using Visual Aids......Page 211 Flip Charts......Page 212 Video......Page 214 Objects for Demonstrations......Page 215 Watch Your Body Position......Page 216 Do Not Prepare Too Many Slides......Page 217 Some Final Thoughts......Page 218 Summary......Page 219 The Technical Revolution......Page 221 Presentation Software......Page 224 Laptop Computers......Page 227 Projectors......Page 229 Additional Projector Technology......Page 232 Music......Page 234 Electronic Whiteboards and Copy Boards......Page 236 Summary......Page 238 Chapter 12: Taking Your Training Online......Page 239 The Challenges of Online Training......Page 240 The Strengths of Online Training......Page 242 Natural Fits for Online Delivery......Page 243 Tips for Successful Online Delivery......Page 244 Tips for Successful Online Videos......Page 246 Letting Others Know about Your Online Presence......Page 249 Summary......Page 251 Pitfalls to Avoid......Page 253 Giving Feedback without Intimidating Trainees......Page 254 Coaching Using the Three Ss......Page 256 Solution......Page 258 Summary......Page 259 Chapter 14: Tricks of the Trade......Page 261 Summary......Page 281 Part III: Improving the Training Process......Page 283 Always Present a Positive and Enthusiastic Attitude......Page 285 Don't Advertise Any Lack of Experience......Page 287 How to Handle Illness on the Job......Page 289 Be Confident, Not Arrogant......Page 291 Working with Anxiety......Page 294 They're Rooting for You......Page 295 Take a Breath . . . or Two......Page 296 Summary......Page 297 Chapter 16: The Value of Good Training......Page 299 Meet the New Breed of Presenters......Page 300 Whom to Hire......Page 303 Summary......Page 304 Build a Qualified Training Staff......Page 307 Make Sure Trainers Are Knowledgeable and Up-to-Date in Their Fields......Page 308 Consult to Find Out Whether Training Is Really Needed......Page 309 Investigate the Training Curriculum......Page 310 Pilot a Test Training Program......Page 311 Validating Your Training Programs......Page 312 Summary......Page 314 Emphasize the Quality of Your Training Programs......Page 315 Make Sure Trainers Work with the Curriculum Developers......Page 316 Promote Consistency in Course Content and Training Style......Page 317 Summary......Page 319 Evaluating Trainees......Page 321 Evaluating the Trainer......Page 322 Advance Preparation Using Preschools......Page 323 Realistic Expectations......Page 326 Summary......Page 327 How to Cross-Train a New Presenter......Page 329 Don't Be a Perfectionist......Page 332 Power and Its Many Misuses......Page 334 Summary......Page 335 Epilogue: What's Next?......Page 337 Index......Page 341 Feedback Form......Page 349 Additional Resources......Page 351 End User License Agreement......Page 352