ENGLISH

Win / Loss Reviews: A New Knowledge Model for Competitive Intelligence

By Rick , Marcet

Book information

Publisher
Wiley
Year
2011
ISBN
978-1-118-00741-9, 978-1-118-10258-9, 978-1-118-10259-6, 978-1-118-10260-2, 1118102584, 1118102592, 1118102606, 9781119202387, 1119202388, 9781283176927, 1283176920, 1118007417
Language
english
Format
PDF
Filesize
3 MB (2720032 bytes)
Series
Microsoft executive leadership series
Edition
1
Pages
202\226
Time added
2016-01-24 03:00:00
Marketing -- Evaluation. Business intelligence. St

Description

"Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance"--Provided by publisher. �Read more... Abstract: An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. �Read more...

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