ENGLISH

Understanding the Global Market: Navigating the International Business Environment

By Bruce D. Keillor

Book information

Publisher
ABC-CLIO
Year
2013
ISBN
978-1-4408-0302-4, 1440803021, 978-1-4408-0301-7
Language
english
Format
EPUB
Filesize
278 kB (284658 bytes)
Pages
153\0
Time added
2019-09-25 00:19:41
International business enterprises;International e

Description

""In working with businesses around the world I find too often managers fail to fully take into account all facets of the international business environment and the impact each may have on their operations. Dr. Keillor provides a guide to understanding the complex global business environment which is valuable to anyone interested in maximizing success in their international endeavours. I highly recommend this book."" Abstract: ""In working with businesses around the world I find too often managers fail to fully take into account all facets of the international business environment and the impact each may have on their operations. Dr. Keillor provides a guide to understanding the complex global business environment which is valuable to anyone interested in maximizing success in their international endeavours. I highly recommend this book."" Content: Title -- Copyright -- Contents -- Preface -- Chapter One: The International Business Environment: An Overview and New Perspectives (Complexities and Choices) -- Chapter Two: Dealing with the Social and Cultural Aspects of a New Market -- Chapter Three: Managing the Physical Environment: Market Selection and Market Entry -- Chapter Four: The Economic Environment: A Business Perspective -- Chapter Five: The Political and Legal Environment: Dealing with New Markets and New Rules -- Chapter Six: The Global Competitive Environment: Playing to Win. Afterword: The Firm's Impact on the Environment and Future Trends -- Appendix: A Framework for Assessing the International Business Environment -- Bibliography -- Index.

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