ENGLISH

Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

By Michela Piccarozzi , Barbara Aquilani

Book information

Publisher
IGI Global
Year
2019
ISBN
179981419X, 9781799814191
Language
english
Format
PDF
Filesize
8 MB (8163236 bytes)
Series
Advances in Marketing, Customer Relationship Management, and E-services
Pages
389\409
Topic
Business Marketing
Time added
2021-07-18 17:37:22

Description

A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economyinnovation, customer satisfaction, and sustainabilityand analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies. Title Page Copyright Page Book Series Editorial Advisory Board Table of Contents Detailed Table of Contents Preface Acknowledgment Chapter 1: Industry 4.0 in the Context of the Triple Bottom Line of Sustainability Chapter 2: How Industry 4.0 Changes the Value Co-Creation Process Chapter 3: Achieving Environmental Sustainability Through Industry 4.0 Tools Chapter 4: Renewable Energy and Economic Growth Chapter 5: Innovative Business Models in Digital Firms Chapter 6: Environmental Sustainability to Support Competitiveness Chapter 7: Sustainable Innovation in Fashion Products Chapter 8: Life Cycle Management and Sharing Economy Chapter 9: B Corp Certification for a Circular Economy Approach and a Sustainable Pathway Chapter 10: Ecodesign Strategies and Customer Value Chapter 11: The Importance of Consumer Perception of Corporate Social Responsibility to Meet the Need for Sustainable Consumption Chapter 12: The Effect of Packaging Material on Consumer Evaluation and Choice Chapter 13: The Evolution of Fast Food in a Customer-Driven Era Chapter 14: Consumer Behavior Chapter 15: Millennial's Involvement in Corporate Social Responsibility Compilation of References About the Contributors Index

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