ENGLISH

Marketing Literature: The Making of Contemporary Writing in Britain

By Claire Squires

Book information

Year
2007
ISBN
140399773X, 9781403997739, 9780230593008
Open Library ID
OL11643162M
Language
english
Format
PDF
Filesize
870 kB (890425 bytes)
Edition
First Edition
Pages
240\248
Topic
Business Marketing
Scanned
yes
Time added
2011-06-04 13:46:07

Description

Marketing Literature examines the conditions of, contexts for, and some key instances of, the publishing of contemporary writing in Britain. It considers the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative study of recent publishing history includes case studies of novels including Trainspotting, Bridget Jones's Diary, Captain Corelli's Mandolin, The God of Small Things and the His Dark Materials trilogy.

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