Circular Entrepreneurship: Creating Responsible Enterprise

Description

This original book explores how the principles of circularity, considered a law of nature but neglected within the materialistic orientation of the industrial age, are becoming attractive again in business and society. Investigation reveals enterprises small and large delivering a stimulating message, from changes in entrepreneurial mindsets to the inclusive use of new technologies and a push for innovation. Zucchella and Urban explore the novel concept of circular enterprise, showing how, with their capacity to innovate, these firms are becoming the most powerful actors of a new, sustainable social order. They examine two fundamental questions: why is this revolution occurring now, and how is it being implemented? Focusing on the most innovative practices, they demonstrate the potential of circular enterprise for industry and wider society, making clear that a new world is emerging. Front Matter ....Pages i-xix From Circular Principles to Circular Entrepreneurship (Sabine Urban)....Pages 1-30 Circular Entrepreneurship: Triggers and Backgrounds to Value Creation (Sabine Urban)....Pages 31-59 Value Propositions and Business Models for Circular Entrepreneurship (Antonella Zucchella)....Pages 61-88 Circular Entrepreneurship in Action: The Born Circular Firms (Antonella Zucchella)....Pages 89-130 The Transition of Existing Businesses Towards the Circular Economy: Circular Corporate Entrepreneurship (Sabine Urban)....Pages 131-175 The Growth of Circular Entrepreneurship: An Integrative Model (Antonella Zucchella)....Pages 177-212 Back Matter ....Pages 213-221