A Casebook of Strategic Corporate Social Responsibility: Towards Business Sustainability

Description

This casebook argues that corporate sustainability agendas should look beyond stakeholder demands and desires, towards strategic opportunities to achieve social and commercial benefits simultaneously. It encourages shifting focus from a strategic approach to a sustainable business practice. As the cases in the book highlight, it is in every company’s best interest to identify a manageable number of sustainability initiatives whose shared benefits―for society at large and the company―are significant and also substantially help the company strategically position itself in the competitive marketplace. Strategic sustainable business practices can lead to shared value creation, strengthening the company’s competitiveness and establishing a symbiotic relationship. Companies can achieve solid profits by doing good things for the environment; it is a “win-win” for society and for business. This casebook provides examples of multi-stakeholder partnerships that aim to create sustainable enterprises. Ideal for teaching purposes, after a brief introduction to the case method, the cases are presented with no comments or criticisms. Foreword Contents Editor and Contributors Human Values in Corporate Social Responsibility: A Case Study of India References Corporate Social Responsibility and Sustainability Development Mapping: Practical Application Beer and Nigel Roome Model CSR Introduction Current Scenario of CSR in India History of CSR in India Idea About Stakeholder View Idea About Sustainability Development (SD): CSR versus SD Idea of Cybernetics Research Methodology Methodology Toyota, India Performance in CSR About Cybernetic Model Applying Viable System Model Toyota Kirloskar Motors Limited (TKML), India CSR Outcome of This Hypothesis Conclusion Limitation and Scope for Future Research References Addressing Social Risks: The Corporate Social Responsibility Way Introduction Comprehending CSR In Indian Context Risk for Business Social Issues Across Countries Social Risk Management Impact of CSR Indian Scenario Strategizing CSR by Addressing Social Issues Types of Social Risks Corporate Case—Addressing Livelihood Risks Neem Project of Gujrat Narmda Valley Fertilizers and Chemical Limited (GNFC) Corporate Case—Addressing Health Risks Anti-Tobacco Initiative of Bajaj Electricals, Mumbai Named ‘Yes to Life and No to Tobacco’ Corporate Case—Strategizing CSR Addressing Social Issue School Hand Wash Programme of Dettol Conclusion References Can CSR Help Address Farmer Suicides? An Indian Case Study Introduction Background Climate Change, Water and Agriculture in India Farmer Suicides Review of Literature Research Question, Method and Data Jalvaibhav Project Program Design Impact and Challenges Discussion Limitation and Future Research Direction Conclusion References A Delicate Balance for Ruby Cup: Profitability and Sustainability At the Base of the Pyramid The Problem The Solution Reaching Sustainable Development While Benefiting the Poor Eradicating Poverty: Bottom of the Pyramid (BoP) Theory Where to Start? Kenya Reaching Sustainable Development Through Business in Practice Value Proposition Low Margin/High Volume Sales Model Pre-field Phase Establishing Ruby Cup Product Development Recruitment Sales Strategy Development Sales Training and Marketing Ruby Cup on Local Radio Ruby Cup Road Show Ruby Cup at the Nairobi International Trade Fair Free and Subsidized Products More About Pricing Evaluation of Sales Learnings Low Retention of Customers Demotivating for Sales Personnel Costs Conclusion References TATA Steel India: Corporate Social Responsibility Case Study Project Introduction Literature Review Significance of the Study Research Objectives CSR Status in India About the Company: TATA Steel Abundant Mineral Reserves Credible and Capable Management Team Proactiveness of TATA Steel with Respect to Its Competitors Adaptability of the Company in the Fast Change of the Environment Brand Value CSR Policy, Initiatives and Interventions Impact of TATA Steel’s CSR Initiative Conclusion and Future Scope References Jet Airways Insolvency: Was It a Black Swan Event or a Failure in Strategic Corporate Social Choices? The Genesis of the Problem The Final Timeline of Jet Crisis Jet Airways’ Corporate Governance Jet’s Work Ethic Failures Was the Fall of Jet Airways a Black Swan Event that Jet Could not avoid? Was Jet Airways a Failure in Strategic Corporate Social Responsibility? Concluding Remarks Resources Human Resource Strategies and Responsible Management: Case Study of Tea Plantation Workers in Assam Introduction Sustainability and Human Rights The Labor Scenario Wages Housing Women Workers Medical Facilities Methodology: Case Study of Tea Plantations in Assam Sources of Data Nature of Data Data Collection Data Collection Tools Process of Data Collection Study Area: Assam Labor Productivity Differential in Three Categories of Gardens Social Security and Labor Productivity Empirical Analysis Regression model Small Garden Dependent variable: labor productivity Medium Garden Dependent variable: labor productivity Large Gardens Dependent variable: labor productivity Combined Multiple Regression Regression model Way Out Action by Objective (ABO) Model: Strategic Leveraging Key Issues Way Forward Proposed Action Plans Need for CSR The Social Dimension The Economic Dimension The Environmental Dimension The Cultural Dimension References Swadeshi Mills Limited: Kickstarting Sustainability A Legacy Steeped in History A Forced Baptism “Earn Your Stripes” Inside Out and Outside In A Renewed Focus on Sustainability New Sustainability Beginnings Next Steps Appendix Annexure—I Annexure—II Corporate Influence and the Role of Corporate Social Responsibility in Combating Trafficking in Persons—The India Story Introduction TIP in India TIP during COVID-19 Times India's Dilemma Corporate Influence and the Role of CSR in Times of Pandemic Corporate Influence and CSR: The India Story Limitations and Scope Conclusion References Organ Donation as CSR Activity: A Case on an Innovative Co-Initiative by Mindtree & MOHAN Foundation Understanding CSR Definition, Categories, and the Four-Part Model of CSR Environmental CSR Ethical CSR Philanthropic CSR CSR Benefits Benefits of CSR for Charities Law of CSR in India Organ Donation Organ Donation as CSR Activity Literature Review The Case Study of Mindtree and MOHAN Foundation Conclusion Recommendation References