ENGLISH

Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment

By Ulrich Steger

Book information

Year
2003
ISBN
0470848901, 9780470848906, 9780470858004
LCC
HD49 .S74 2003
Open Library ID
OL3706822M
Language
english
Format
PDF
Filesize
2 MB (2315653 bytes)
Edition
1
Pages
320\0
Topic
Business
Time added
2011-06-04 13:46:07

Description

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

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