ENGLISH

The Franchising Handbook: The Complete Guide to Choosing a Franchise

By Iain Murray

Book information

Publisher
Kogan Page
Year
2006
ISBN
9780749445416, 0749445416
Open Library ID
OL10768844M
Language
english
Format
PDF
Filesize
845 kB (865170 bytes)
Pages
227\227
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

Franchising is big business. Last year, 95 per cent of all franchisees reported profitability, making it one of the safest ways to start up a business. Given these statistics, it is not surprising that franchising is on the increase, both in popularity and profitability, as individuals are able to enter their chosen market with a proven brand and an established business strategy. ''The Franchising Handbook'' is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies, plus an A-Z directory of franchises arranged by each major market sector.

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