ENGLISH

Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation

By Tom Watson , Paul Noble

Book information

Publisher
Kogan Page
Year
2005
ISBN
0749443065, 9780749443061
LCC
HD59 .W325 2005
Open Library ID
OL17922357M
Language
english
Format
PDF
Filesize
998 kB (1021523 bytes)
Pages
288\225
Time added
2011-06-04 13:46:07

Description

* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders

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