Madboy: beyond Mad Men: tales from the mad, mad world of advertising

Description

Cover; Title Page; Dedication; Contents; Introduction by Jerry Della Femina; Prologue; The Competitive Landscape; Chapter One: My Long G'island Accent; Chapter Two: Boy Friday Becomes Adboy; The Strategy; Chapter Three: Big Dreams, Big Personalities, and Andy Warhol; The Pitch; Chapter Four: Our First Real Office, Solid Gold; Chapter Five: My Most Un-Favorite Year; Chapter Six: I Almost Did It My Way; Chapter Seven: Expect the Unexpected!; Chapter Eight: Ad Land, the Place Where Art Meets Commerce; The Campaign; Chapter Nine: Go West, Young Man;A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can & rsquo;t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire. In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue & mdash;a firm where a skateboarding employee once bowled over an important client & mdash;but backed up their madness with results. Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself. Cover Title Page Dedication Contents Introduction by Jerry Della Femina Prologue The Competitive Landscape Chapter One: My Long G'island Accent Chapter Two: Boy Friday Becomes Adboy The Strategy Chapter Three: Big Dreams, Big Personalities, and Andy Warhol The Pitch Chapter Four: Our First Real Office, Solid Gold Chapter Five: My Most Un-Favorite Year Chapter Six: I Almost Did It My Way Chapter Seven: Expect the Unexpected! Chapter Eight: Ad Land, the Place Where Art Meets Commerce The Campaign Chapter Nine: Go West, Young Man Chapter Ten: If You Can Make It Here, Buy Prozac!Chapter Eleven: The Best Stuff Doesn't Get Any Better! Chapter Twelve: The Most Fun You Can Have with Your Clothes On. Or Off! Chapter Thirteen: Ice, Ice, Baby Chapter Fourteen: In the Name of Love Brand Extension Chapter Fifteen: Innovation Tastes Great Chapter Sixteen: When You Have a Great Idea-Bottle It! Chapter Seventeen: If It's Going to Happen, It's Going to Happen in New York Chapter Eighteen: Pass the Torch Epilogue Image Gallery Special Thanks Copyright