ENGLISH

Introduction to Marketing Concepts

By Graeme Drummond , John Ensor

Book information

Year
2005
ISBN
0750659955, 9780750659956, 9780080454832
Language
english
Format
PDF
Filesize
2 MB (1644542 bytes)
Pages
352\299
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing.The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text. * Thoughtfully written to accommodate the time pressures on students and lecturers* An online resource accompanies the book featuring additional case material, a tutor work plan and PowerPoint overheads* International appeal, featuring topics such as global branding

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