ENGLISH

Mobile Media and Applications, From Concept to Cash: Successful Service Creation and Launch

By Andy Johnston , Ian James , Christoffer Andersson , Daniel Freeman , Staffan Ljung

Book information

Publisher
Wiley
Year
2006
ISBN
9780470017470, 0470017473
LCC
TK5103.2 .M58 2006
Open Library ID
OL3409231M
Language
english
Format
PDF
Filesize
41 MB (43504031 bytes)
Pages
336\336
Time added
2010-06-26 00:49:36

Description

`Mobile Media and Applications, From Concept to Cash' has been written in a highly accessible and simple to read manner (most obvious to me because I am ony new to the telecoms / mobile industry). It offers a broad perspective of case studies and concrete experiences making it a comprehensive and essential reference for anyone interested in creating successful mobile services.

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