ENGLISH

Hybridity, Or The Cultural Logic Of Globalization

By Marwan M. Kraidy

Book information

Year
2005
ISBN
1592131433, 9781592131433, 9781592131457
Open Library ID
OL8859790M
Language
english
Format
PDF
Filesize
810 kB (829411 bytes)
Edition
1
Pages
232\241
Topic
Mathematics Logic
Time added
2011-06-04 13:46:07

Description

The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture—called critical transculturalism—which uses hybridity as its core concept, but in addition, provides a practical method for examining how media and communication work in international contexts.

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